The distinctive spirit signature of Bundaberg UP is driven by compounds known as 'congeners'. Some of these compounds are highly aromatic, giving rise to the distinctive nose and flavour we associate with Bundaberg UP.
Bundaberg Red has a sweeter nose because the congeners are removed by double distillation. In addition, Bundaberg Red benefits from additional filtration during processing. Bundaberg Red is subject to chill, activated carbon as well as Red Gum filtration, the combination of which results in a smoother liquid.
By removing the overt top layer of congeners, cusotmers can experience what resides beyond this which is a smoother rum with hints of vanilla on the nose and almost Bourbon-like character on the palate.
